Marketing Manager
Company: Olam Americas Inc
Location: Fresno
Posted on: January 15, 2021
|
|
Job Description:
We are a leading food and agri-business, supplying food
ingredients, feed and fiber to over 19,800 customers who range from
multi-national, world famous brands to small family run businesses.
Each customer depends on us to provide goods and services that are
safe, on-time and consistently in line with the required
specification. They also rely on us to help them innovate and
create new opportunities. Established in 1989, and now listed on
the Singapore Exchange, our team of 74,500 full-time, seasonal, and
contract employees have built leadership positions in many of our
businesses such as Cocoa, Coffee, Cotton, Edible Nuts and Spices.
As well as growing crops in our own orchards and estates, and
sourcing from around 4.8 million farmers globally, we operate over
160 processing facilities, and through our 14 innovation centers.
We develop ingredients and find solutions for our customers. Our
value chain spans over 60 countries. We also provide support
services including risk management solutions and agri-logistics.
Position Summary: Reporting to the Marketing Director, the
Marketing Manager will work cross-functionally with product line,
IQ, sales and the agricultural operations team to develop and
execute marketing campaigns across Olam Spices' product lines. They
should be comfortable with day-to-day marketing activities, as well
as long-term strategy, thriving with tight deadlines and changing
needs. The Marketing Manager will work to increase virtual customer
engagement, manage external agency support, and plan and execute
tradeshows as well as other events. This position will manage
content and updates for customer and internal touch points. In
addition, this position will also measure the effectiveness of
various marketing campaigns and present final deliverables to
internal teams. Position Responsibilities: Build marketing programs
to support specific objectives across different channels and
segments in support of Olam Spices' overall strategic marketing
plan. Maintain marketing content and calendars. Oversee
omni-channel marketing platforms. Interact directly with product
line managers, R&D, agricultural operations and support staff
to identify new marketing opportunities and respond to needs of the
sales organization. Track marketing campaigns to evaluate results
and provide recommendations for future marketing activities.
Support public relations through researching, writing, and editing
press releases. Evaluate and recommend marketing opportunities
consistent with product line objectives. Come to the table with
ideas for the most effective messages and strategies for the
marketplace. Identify research opportunities and key metrics.
Participate in strategic discussions and provide creative
solutions. Coordinate and assist with agency support. Brainstorm
new and creative growth strategies through digital marketing.
Collaborate with internal teams to create landing pages and
optimize user experience. Plan and execute all web, SEO/SEM,
database marketing, email, social media, and display advertising
campaigns. Lead the execution of marketing programs from start to
finish, driving collaboration with the stakeholders and leveraging
the right internal processes. Develop and maintain marketing
budget. Report on variances and adjust as needed. Perform other
duties as assigned. Position Requirements Bachelor's degree is
required, major in marketing, business or related field is
preferred. Candidates may substitute five (5) years of Marketing
Management experience in lieu of the degree requirement. Five (5)
years relevant marketing experience is required. Candidates
substituting experience in lieu of degree must have ten (10) years
of Marketing experience. Experience should provide strong copywrite
experience. Marketing experience from Food and Beverage industry is
highly preferred. Previous experience building complex marketing
programs and reporting on the results is required. Strong
understanding and command of acquisition and retention initiatives,
online/social media, direct marketing, public relations, community
involvement, advertising and brand management. Solid knowledge of
website and marketing analytics tools (e.g., Google Analytics,
HubSpot, Omniture, SEMRush, etc.) are required. Ideal candidate
will be highly creative with experience in identifying target
audiences and devising digital campaigns that engage, inform, and
motivate. Proficient skill in Adobe Illustrator, InDesign,
Photoshop and Premier Pro is required. Strong interpersonal skills
are required. Must be able to work well with others and communicate
effectively. Excellent communication skills, both verbal and
written, are required. Must be able to prioritize and plan tasks
and projects to ensure deadlines are met. Ability to build and
nurture relationships with key influencers and organizations is
required. Proficiency with Microsoft office suite, including Word,
PowerPoint, Excel, and Outlook are required. Willingness and
ability to travel to tradeshows and events is required. Note: this
job description is not intended to be all-inclusive. Employee may
perform other related duties as negotiated to meet the ongoing
needs of the organization Olam provides equality of opportunity for
all persons with respect to hiring without discrimination on the
grounds of race, color, religion, national origin, sex, pregnancy,
age, disability, veteran status or sexual orientation.Print
Marketing, Marketing Analysis, Media Advertising, Marketing
Research, Brand Marketing
Keywords: Olam Americas Inc, Fresno , Marketing Manager, Executive , Fresno, California
Click
here to apply!
|
Didn't find what you're looking for? Search again!
Other Executive JobsProcurement Services Manager Description: CITY OF MADERAPROCUREMENT SERVICES MANAGERDEFINITION:Under general direction, the Procurement Services Manager directs, assigns, and supervises the work ofthe Procurement Services Division of the Administrative (more...) Company: Recruitology, Inc. Location: Madera Posted on: 01/20/2021 Registered Nurse (RN) Quality Management Coordinator, Risk Mgmt-Patient Safety Description: Overview:Being the largest private employer in the Central Valley means that people count on us to improve their quality of life. At Community Medical Centers, your role as a Registered Nurse Quality (more...) Company: Community Medical Centers Location: Madera Posted on: 01/20/2021 Branch Manager I Description: Company Overview:Whether you are experienced in the green industry, a professional looking for a career change, or a new graduate or veteran transitioning into the workforce, we are confident you will (more...) Company: SiteOne Landscape Supply Location: Fresno Posted on: 01/19/2021 Installation Manager Description: Job DescriptionAre we your company LeafFilter is dominating the gutter protection industry and we continue to grow. We work hard and play harder. We're a big company with a small company feel. We have (more...) Company: LeafFilter Location: Fresno Posted on: 01/20/2021 Registered Nurse (RN) Quality Management Coordinator, Risk Mgmt-Patien Description: Overview: Being the largest private employer in the Central Valley means that people count on us to improve their quality of life. At Community Medical Centers, your role as a Registered Nurse Quality (more...) Company: Community Medical Centers Location: Fresno Posted on: 01/19/2021 News Director Description: KMPH/KFRE is seeking an experienced, hands-on News Director with strong leadership skills and a bold style to lead one of the strongest local newsrooms in the country. Our mission is to produce impact (more...) Company: Sinclair Broadcast Group Location: Fresno Posted on: 01/20/2021 Surgery Manager, Registered Nurse (RN) Description: Overview:As the Manger of Surgery at Clovis Community you will be part of the family-like team that has helped us become the local favorite and one of the busiest sites in the world for da Vinci robotic (more...) Company: Community Medical Centers Location: Madera Posted on: 01/20/2021 Account Manager, Commercial Lines Description: ABOUT HUB:In a rapidly changing world, HUB advises businesses and individuals on how to prepare for the unexpected. As one of the worlds' largest insurance brokers, our focus is dedicated to providing (more...) Company: HUB International Location: Fresno Posted on: 01/19/2021 RN / Case Management / California / Any / RN Case Management Director Job Description: Our client located in the Beautiful Central California is seeking an experience RN Director of Company: Radius Staffing Solutions Location: Fresno Posted on: 01/20/2021 Accounting Manager Description: Ref ID: 00310-9502816658Classification: Accounting ManagerCompensation: 30.00 to 35.00 hourlyWe is seeking a strong Accounting Manager with managerial experience that is eager, determined to work at (more...) Company: Robert Half Location: Fresno Posted on: 01/19/2021 |