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Marketing Manager

Company: Olam Americas Inc
Location: Fresno
Posted on: January 15, 2021

Job Description:

We are a leading food and agri-business, supplying food ingredients, feed and fiber to over 19,800 customers who range from multi-national, world famous brands to small family run businesses. Each customer depends on us to provide goods and services that are safe, on-time and consistently in line with the required specification. They also rely on us to help them innovate and create new opportunities. Established in 1989, and now listed on the Singapore Exchange, our team of 74,500 full-time, seasonal, and contract employees have built leadership positions in many of our businesses such as Cocoa, Coffee, Cotton, Edible Nuts and Spices. As well as growing crops in our own orchards and estates, and sourcing from around 4.8 million farmers globally, we operate over 160 processing facilities, and through our 14 innovation centers. We develop ingredients and find solutions for our customers. Our value chain spans over 60 countries. We also provide support services including risk management solutions and agri-logistics. Position Summary: Reporting to the Marketing Director, the Marketing Manager will work cross-functionally with product line, IQ, sales and the agricultural operations team to develop and execute marketing campaigns across Olam Spices' product lines. They should be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs. The Marketing Manager will work to increase virtual customer engagement, manage external agency support, and plan and execute tradeshows as well as other events. This position will manage content and updates for customer and internal touch points. In addition, this position will also measure the effectiveness of various marketing campaigns and present final deliverables to internal teams. Position Responsibilities: Build marketing programs to support specific objectives across different channels and segments in support of Olam Spices' overall strategic marketing plan. Maintain marketing content and calendars. Oversee omni-channel marketing platforms. Interact directly with product line managers, R&D, agricultural operations and support staff to identify new marketing opportunities and respond to needs of the sales organization. Track marketing campaigns to evaluate results and provide recommendations for future marketing activities. Support public relations through researching, writing, and editing press releases. Evaluate and recommend marketing opportunities consistent with product line objectives. Come to the table with ideas for the most effective messages and strategies for the marketplace. Identify research opportunities and key metrics. Participate in strategic discussions and provide creative solutions. Coordinate and assist with agency support. Brainstorm new and creative growth strategies through digital marketing. Collaborate with internal teams to create landing pages and optimize user experience. Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes. Develop and maintain marketing budget. Report on variances and adjust as needed. Perform other duties as assigned. Position Requirements Bachelor's degree is required, major in marketing, business or related field is preferred. Candidates may substitute five (5) years of Marketing Management experience in lieu of the degree requirement. Five (5) years relevant marketing experience is required. Candidates substituting experience in lieu of degree must have ten (10) years of Marketing experience. Experience should provide strong copywrite experience. Marketing experience from Food and Beverage industry is highly preferred. Previous experience building complex marketing programs and reporting on the results is required. Strong understanding and command of acquisition and retention initiatives, online/social media, direct marketing, public relations, community involvement, advertising and brand management. Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, HubSpot, Omniture, SEMRush, etc.) are required. Ideal candidate will be highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate. Proficient skill in Adobe Illustrator, InDesign, Photoshop and Premier Pro is required. Strong interpersonal skills are required. Must be able to work well with others and communicate effectively. Excellent communication skills, both verbal and written, are required. Must be able to prioritize and plan tasks and projects to ensure deadlines are met. Ability to build and nurture relationships with key influencers and organizations is required. Proficiency with Microsoft office suite, including Word, PowerPoint, Excel, and Outlook are required. Willingness and ability to travel to tradeshows and events is required. Note: this job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization Olam provides equality of opportunity for all persons with respect to hiring without discrimination on the grounds of race, color, religion, national origin, sex, pregnancy, age, disability, veteran status or sexual orientation.Print Marketing, Marketing Analysis, Media Advertising, Marketing Research, Brand Marketing

Keywords: Olam Americas Inc, Fresno , Marketing Manager, Executive , Fresno, California

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