Marketing, Outreach & Enrollment Director (Healthcare Sales)

Company: WorkStaff USA Staffing Agency, LLC
Location: Fresno
Posted on: March 15, 2023

Job Description:

(Only QUALIFIED Healthcare Professionals accepted) Sales/Marketing - The Outreach and Enrollment Director is a member of the leadership team and responsible for planning, organizing, and directing the Outreach and Enrollment. The Outreach and Enrollment Director provides leadership to the company Outreach and Enrollment Team and facilitates a collaborative relationship between the Outreach and Enrollment Department and the Interdisciplinary Team to promote the company values, team culture and mission.

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Duties and Responsibilities:

In collaboration with the VP of Outreach and Enrollment, Regional Director of Outreach and Enrollment and Executive Director, develop, update, and maintain the Marketing Plan including the development of new target markets and innovative approaches to existing target markets.
Effectively implement the company Marketing Plan to achieve enrollment goals.
In close collaboration with the company leadership team and IDT, guide the outreach and enrollment process to ensure prospective participants move through the enrollment process in a timely and effective manner. Successfully pass the CA State Marketing exam, train and assure passing of the Marketing exam by all O&E staff.
Develop and direct all outreach and enrollment activities and processes.
Manage O&E Team including hiring, training, supervising and mentoring. Manage O&E Department budget.
Cross-train on other O&E roles and provide back coverage as necessary
Comply with and oversee the O&E Teams compliance with all rules pertaining to allowable and prohibited marketing practices.
Comply with and oversee O&E Teams complete and timely documentation in CRM software, Salesforce.
Create community partnerships at higher levels with referral sources and potential referral sources.

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Qualifications and Requirements:

Bachelors Degree in relevant field.
Masters Degree preferred.
DHCS Training and passing grade Exam-Certification as a Marketing Representative within 30 days of hire. Valid State Drivers License with a clean DMV record.
(5) years experience in a sales and marketing role with at least (1) year in a healthcare or senior care environment with a track record of driving initiatives that lead to improved patient experience.
(2) years supervisory experience with demonstrated ability to mentor and develop team members.
Proficiency working in Customer Relations Management software, i.e., Sales Force.
Highly motivated, self-directed, able to execute tasks in a quickly changing environment and make sound decisions in emergency situations.
Familiarity with local community agencies and resources preferred.
Working knowledge of PACE regulations preferred.
Experience leading in a data-driven organization, leveraging reports and data to prioritize and manage people and projects.
Highly motivated, inspirational leader who is able to innovatively engage, support and remove barriers for the team to ensure the team consistently meet established goals.
Commitment to unlocking the full potential of our most vulnerable seniors.

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Skills and Certifications [note: bold skills and certification are required]
Minimum of 5 years supervisory experience
Bachelors Degree in relevant field or five (5) years of relevant Management exp.

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Compensation

Base Salary - USD $122,012 to $152,526

Full-time

Benefits - Full

Relocation Assistance Available - Possible for ideal candidate

Commission Compensation - No

Bonus Eligible - Yes

Overtime Eligible - No

Interview Travel Reimbursed Yes

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Candidate Details

5+ to 7 years experience

Seniority Level - Director

Management Experience Required - Yes

Minimum Education - Bachelor's Degree

Willingness to Travel Occasionally

Security Clearance Required: No

Visa Candidate Considered: No

Keywords: WorkStaff USA Staffing Agency, LLC, Fresno , Marketing, Outreach & Enrollment Director (Healthcare Sales), Sales , Fresno, California