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Market Insights Analyst

Company: Netafim Irrigation Inc
Location: Fresno
Posted on: May 14, 2022

Job Description:

Netafim USA is the largest subsidiary of the global irrigation, agronomy, and automation leader Netafim Ltd. Our business purpose is to Help the world grow more with less. The world's need for food is growing quickly and yet our global resources are limited. Netafimprovides agricultural solutions that enable the world to grow more food, using less water, in a more sustainable way. We are a purpose driven company that was founded by farmers, for farmers. As a subsidiary of a global company our people come from all over the world. They share values such as mutual cooperation, loyalty, dedication, and team support. Our employees work closely with our customers and are committed to providing quality service to everyone we interact and do business with. Our US headquarters and manufacturing facilities are located in Fresno, CA. We employ approximately 270 team members throughout the US and over 5,000 team members globally. You can learn more about our company and the Netafim experience at the following link POSITION OVERVIEWThe Market Insights Analyst provides strategic foresight capability based on market intelligence, competitive intelligence, channel/customer and market trends. This role provides leadership across the organization by providing data-driven, actionable insights and a holistic understanding of the business that impacts short- and long-term strategic decision-making grounded in a clear understanding of the market. This position also measures the effectiveness of marketing programs and strategies while ensuring that marketing research supports the strategic objectives of Netafim USA..

MARKET INSIGHTS ANALYST RESPONSIBILITIES - Identifies key business questions / research areas that are critical to strategic planning and decision-making and develops an optimal way to address them through primary and/or secondary research, including publicly available data and other sources including market research, competitive intelligence, customer surveys and voice-of-the-customer. - Develops and manages the design and execution of data analysis, conducts and coordinates in-depth reviews with internal customers and stakeholders. - Supports the strategic planning process by evaluating market conditions, understanding the competitive landscape, M&A trends, identifying growth opportunities and assisting in the development of strategic plans to grow. - Combining research with team collaboration, this role builds the corporate point of view on how the industries served by Netafim are changing, identifies disruptive and transformative innovation that is expected to shape the future of the industry based on current, emerging and nascent trends and technologies. - Develops a deep understanding of potential growth vectors by way of uncovering new / underserved markets that are either core or adjacent; identifies capabilities and assets within our company that can be monetized; and helps strengthen our enterprise's position in the irrigation market as well as all the industry verticals we serve. - Summarizes and evaluates customer feedback to identify and prioritizes product and service improvement opportunities. - Profiles competitors and competitive products. - Designs, analyzes and classifies survey data as needed to support our research and data requirements. - Improves the effectiveness of Netafim communications through careful response measurement, calculation of return on marketing investment, and scientific refinement of customer segmentation and targeting. - This list is not all-inclusive and you are expected to perform other duties as requested or assigned.MARKET INSIGHTS ANALYST EDUCATION and/or EXPERIENCE - Bachelor's Degree in Business Administration, Marketing, Data Analytics, or a related field required. - Three years related experience in market research and analytics.MARKET INSIGHTS ANALYST COMPETENCIES - High level analytical skills required using spreadsheets and/or other data analysis tools. - Basic knowledge of statistical practices and principles. - Previous experience using research tools and techniques to gather, evaluate and report statistical information. Strong written and verbal communication skills. - Ability to work effectively and collaboratively in a diverse work group, as well as independently with minimal supervision. - Ability to read, analyze and interpret data and understand and communicate complex and diverse information, and effectively present information and respond to questions from groups of managers, clients, and internal stakeholders. - Some travel required.PI174011074

Keywords: Netafim Irrigation Inc, Fresno , Market Insights Analyst, Professions , Fresno, California

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