Account Executive
Company: Nexstar Broadcasting
Location: Fresno
Posted on: June 23, 2022
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Job Description:
The Sales Account Executive generates advertising revenue by
calling on established agencies, local businesses, cold-calling new
prospects and convincing potential clients of the merits of
television advertising and multiple sophisticated digital media
tactics.Implements strategies to consistently grow revenue and
exceed revenue goals.Establishes credible relationships with local
business community.Makes sales calls on existing and prospective
clients.Maintains assigned accounts and develops new
accounts.Prepares and delivers sales presentations to
clients.Explains to customers how specific types of advertising
will help promote their products or services in the most effective
way possible.Provides clients with information regarding rates for
advertising placement in all media.Develops advertising schedules
with clients and station personnel responsible for placing
advertising into station media.Works with clients and station
personnel to develop advertisements.Performs other duties as
assigned.Requirements & Skills:Bachelor's degree in Marketing,
Advertising or Mass Communications, or a related field, or an
equivalent combination of education and work-related
experience.Minimum one year's experience in sales, preferably in
the media field.Valid driver's license with an acceptable driving
record.Experience achieving long-range objectives and implementing
the strategies and actions to achieve them.Proficiency with
computers, telephones, copiers, scanners, fax machines and other
office equipment.
Keywords: Nexstar Broadcasting, Fresno , Account Executive, Other , Fresno, California
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