Marketing Associate
Company: Sinclair Broadcast Group
Location: Fresno
Posted on: January 12, 2021
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Job Description:
KMPH/KFRE is looking for a Marketing Associate who will serve as
a dedicated marketing, data, and content powerhouse across the
station's Sales and Solutions teams. From time to time, the
Marketing Associate may manage assigned accounts in the role of a
junior Marketing Consultant. The ideal candidate will be a
well-organized multitasker with a passion for assisting others in
the workgroup and contributing to the team's
success.Responsibilities include:* Work efficiently with the team
of Marketing Consultants (MC) and Management to support new and
existing business in achievement of substantial client and station
growth* Provide world-class administrative support to the MCs and
Management and customer service to existing and new clients*
Collaborate with MCs to fulfill advertising clients' RFP requests
and manage ad scheduling process* Drive research efforts to support
MCs in selling integrated solutions to new and existing clients*
Develop client-specific advertising solutions and associated sales
collateral based on client's needs and market opportunity* Process
customer account orders and billing information with diligent
attention to detail* Manage preempts and develop make good plans to
accurately represent client's delivery requirements* Project manage
creative process and campaign execution for TV and digital
solutions, including asset collection, production and trafficking*
Manage databases to proactively run reports related to critical
sales outcomes and present findings to Sales and Management teams
as applicable* Provide database maintenance to ensure clean CRM and
ability to pull data quickly, including determination of areas
where the team can increase efficiency in marketing programs and
sales strategy* Serve as a trusted advisor by conducting high
quality business and industry analyses and reporting out to
internal teams and external clients* Drive business goals by
notifying sales team of upsell and account expansion
opportunitiesKey Attributes and Qualifications:* Passion and
enthusiasm for playing a supporting role, and contributing to team
success* Ability to communicate effectively with peers,
supervisors, and colleagues* Effectively negotiate and influence
with, or without authority* High emotional intelligence, empathy,
competitiveness, and high level of urgency in delivering elite
experiences for our internal team and external clients* Strong
evidence of listening skills, verbal communication, and
professional writing style* Engaged as a continuous learner with
evidence of striving to be a high performer in role* Ability to
work with teammates to receive, digest, and determine necessary
outcomes for an assignment and meet strict deadlines while
maintaining accuracy* Technologically savvy with ability to use
multiple internet and software platforms to perform duties*
Understanding of digital reporting and analytic metrics* Marketing
or advertising experience a plus* Microsoft Excel, Project
PowerPoint, Word, and OutlookSinclair Broadcast Group, Inc. is
proud to be an Equal Opportunity Employer and Drug Free
Workplace!
Keywords: Sinclair Broadcast Group, Fresno , Marketing Associate, Other , Fresno, California
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