Pharmaceutical Sales Customer Engagement - AAD CNS - Fresno, CA
Company: Otsuka Pharmaceutical
Location: Fresno
Posted on: March 20, 2023
|
|
Job Description:
Otsuka America Pharmaceutical, Inc. has launched a new customer
engagement approach designed to better deliver on patient,
caregiver and HCP expectations in an evolving healthcare
environment. The new model is built around where patients get their
care-locally, with the intent to better serve patients, caregivers,
and healthcare providers, delivering a higher quality experience
that ultimately is focused on improving patient care. The
"ecosystem approach" creates a unified focus among account
management, medical, patient access and market access to engage
local healthcare systems and identify opportunities to improve the
patient experience. Through this matrix model, customers will now
experience more coordinated and seamless care with digital-enabled
support to bridge care gaps. In Otsuka's evolved customer
engagement model, a Health Science Advisor (HSA) in the CNS
Franchise will engage HCPs in the CNS arena through a variety of
in-person, virtual and digital tools, offering expanded expertise
regarding products and the approved conditions they treat. These
ecosystems are led by Ecosystem Leads and are grouped into regional
areas. Regional Leads have significant autonomy to assess unique
market priorities and customize decisions that reflect local
customer needs. In the future, Otsuka will also shift to drive
customer engagement quality, accountability, and cohesion between
patients and healthcare providers. Ultimately, it is all about
putting customers at the center of everything they do. The Health
Science Advisor will report directly to the respective Ecosystem
Lead, coordinating with cross-functional colleagues in Medical
(CSLs), Market Access (HSAMs), and Patient Support (PELs) under
appropriate guardrails. This individual will serve as the main
point of contact/connection to healthcare providers (HCPs) and
should have a wide breadth of expertise, (e.g. able to address
complex on-label information based on approved content, able to
able to promote more than one product. Conducts proactive outreach
to HCPs on topics such as: --- Product access: local market payor
coverage and co-pay, prior authorization, formulary placement, and
availability expectations --- On-Label/Consistent-with-label Info:
proactively share information that is on or consistent with the
label, including confidently and skillfully handling complex
on-label information consistent with approved materials ---
Established guidance on patient care: example system protocols,
standard of care guidelines, discharge protocols, and published
expert opinions (or share menu of options and direct accordingly)
Ability to appropriately connect providers in real time to
on-demand CSSs as questions arise In addition to the expectation of
conducting proactive outreach, an HSA will ensure efficiencies and
best practices in the following areas: --- Customer engagement:
Personally engage customers through a variety of virtual or digital
tools and can direct customers to other colleagues (e.g., CSS) on
demand; closes the loop on customer requests, ensuring that they
have been met and asking for feedback on quality of engagement ---
Thought leadership: Facilitate speaker programs; organize local
provider groups for discussions on experiences and outcomes with
local/regional leaders --- Business planning: Elevate opportunities
and feedback to ecosystem lead, including local market insights to
inform setting of local strategy and business goals; compliantly
collaborate with ecosystem team to adjust targeting and call point
plans and action on insights collected from customer-facing roles
Qualifications Required --- Bachelor's degree --- Ability to cover
assigned territory and attend ad hoc national/regional meetings ---
Valid driver's license and a good driving record under Otsuka
policy Preferred --- Ability to convey product knowledge
effectively to drive results --- Previous cross-functional industry
experience in commercial life sciences (pharma or biotechnology) or
related industry engaging with key healthcare ecosystem players
(e.g., payers, health systems), is required --- 4 or more years'
experience working in a sales role with HCPs, ideally representing
multiple products and working across a complex healthcare system
environment --- Previous experience launching a product in new
category with new customers (i.e., building relationships and
developing/enhancing a market based on approved indication(s ---
Previous account-based and/or consultative selling experience ---
Proven ability to navigate a complex environment with multiple
influential stakeholders --- Clinical nurse or Advanced Practice
Nurse (APN) experience highly valued --- The ability to work in an
ambiguous environment undergoing transformation is a strong plus
--- Proven track record for consistently meeting or exceeding
financial and/or other quantitative targets, as well as qualitative
goals --- Self-starter. Ability to seek out relevant information,
prioritize, and apply information to solve complex problems in the
ecosystem --- Ability to communicate complex clinical and product
information --- Ability to assimilate and communicate complex
clinical and product information --- Knowledge of and ability to
successfully addressing operational issues in the delivery of
healthcare products to patients, such as reimbursement and supply
This is a field-based position. Required: Ability to travel >
70% - Valid Driver's license and a good driving record under Otsuka
policy
Keywords: Otsuka Pharmaceutical, Fresno , Pharmaceutical Sales Customer Engagement - AAD CNS - Fresno, CA, Healthcare , Fresno, California
Click
here to apply!
|