Marketing Insights Analytics Senior Director

Company: VirtualVocations
Location: Fresno
Posted on: September 10, 2023

Job Description:

A company is looking for a Senior Director, Marketing Insights & Analytics.
Key Responsibilities:

Oversee the development of key analyses using data, insights, measurement, and data science to influence and support the organization's marketing strategy and align with overall business goals
Lead the design and application of innovative solutions in areas such as attribution, media mix modeling, media spend planning, incrementality, experimentation, and lifetime value
Continually evolve analytics processes and tools in innovative ways; incorporating new sources of data and scientifically validated assumptions to improve understanding of the company's digital business and customers

Required Qualifications:

Bachelor's degree in marketing, statistics, mathematics, economics or other quantitative discipline
10-12 years of hands-on experience in digital marketing analytics within the eCommerce space
Deep understanding of statistical methods and experiment design to measure cross-channel marketing performance
Experience with predictive analytics and digital experience personalization
Advanced capabilities in extracting and manipulating large data sets using SQL or similar tools

Keywords: VirtualVocations, Fresno , Marketing Insights Analytics Senior Director, Executive , Fresno, California