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VP Marketing

Company: ExecuNet
Location: Fresno
Posted on: January 15, 2022

Job Description:

As the VP of Marketing, you will define and execute a data-driven strategy in order to share our vision across the industry. Your contributions will be instrumental in hitting ambitious goals driving the growth of our company. You will be responsible for building: methodology to derive incredible insights, world class brand positioning, and strategic campaigns.
You have the Opportunity to:
Partner with leaders in Revenue to to uncover insights and strategies to develop an effective and efficient marketing strategy focused on growing audiences for our products and service
Develop and execute creative marketing campaigns and strategies to increase brand awareness and acquire new users
Analyze the effectiveness of media campaigns to better optimize spend and performance, draw insights & make data-driven decisions that drive the marketing team's goals.
Build an exceptional brand marketing team, including developing existing talent and recruiting the best available talent.
Identify short-term and long-term department goals and resource needs, including the development and management of annual marketing budgets, spend, and other financial considerations
We are looking for People who:
Bachelors in marketing, advertising, or communications
8+ years of marketing leadership experience, with an emphasis on brand development
Successful track record in senior marketing roles and creating marketing campaigns
Excellent leadership and communication skills, and ability to build high performing teams
Passion for working in and managing a fast-paced, collaborative, high environment
Experience in developing brands - from positioning, to messaging strategy to execution
Demonstrated the consistent ability to grow inbound pipeline through a unified strategy that leverages specialists across all available channels: SEO, paid advertising, organic social, content and email marketing
Experience developing and executing go-to-market marketing strategies around SaaS product releases

Keywords: ExecuNet, Fresno , VP Marketing, Executive , Fresno, California

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