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Field Marketing Manager - Fresno, CA

Company: Raising Cane's
Location: Fresno
Posted on: April 6, 2021

Job Description:

Restaurants will always be the center of our business.-- As we strive to achieve Raising Cane's Vision, we leverage multiple partnerships to expand our global footprint while maintaining a local presence & identity through great teamwork!-- In addition, to Vendors, Franchise and RSO Partners, Restaurant Support Business Unit Team Partners & Crewmembers are critical to our success!--At Raising Cane's, we support our Restaurants with both Business Unit & RSO support.-- Our commitment & dedication to Restaurant support is a competitive advantage!-- Business Unit Support Crewmembers are aligned to a specific Business Unit defined as either a Region, Market or Area.-- The Business Unit Teams are comprised of Support Crewmembers who are functional experts in various disciplines.-- The various Support Departments or Functions are led by best-in-class experts.-- The RSO Support Department / Functional leader is responsible for the hiring, training, personnel management, development & functional routines for the Business Unit Crewmembers.--The Business Unit Leader will lead & direct the Business Unit Team.-- With alignment from Department / Function leaders, the Business Unit Leaders will determine & direct the day to day priorities of Business Unit Crewmembers.-- The Business Unit Leader will set priorities & goals for the Business Unit Team that are aligned to Company objectives & plans so there is a singular message and clarity in priorities for the entire Business Unit Team.---- The Business Unit Crewmembers will leverage their functional expertise to develop strategies, tactics and plans that help the Business Unit achieve its' goals.--Restaurant Marketing is the implementation of the Raising Cane's brand and Marketing Strategy.-- At Cane's, Restaurant Marketing is executed through localized "Caniac" (Grass-Roots or Neighborhood) Marketing, Media & Public Relations, Sponsorships (paid partnerships with "for profit" organizations) and Active Community Involvement initiatives (paid & non-pad partnerships with "non-profit" organizations).--The Area Leader of Marketing (ALM)--will lead the development and execution of Restaurant & DMA level marketing plans that are aligned to brand standards and designed to achieve Business Unit goals.-- In addition to consistently driving Customer traffic, goals will include establishing a strong brand with clear market positioning to increase brand loyalty.-- The ALM will be responsible to evaluate the effectiveness of marketing strategies, tactics & programs and provide feedback, collaborate with the RSO (Restaurant Support Office) Marketing function to influence the evolution of programs, systems & processes.---- Primary Responsibility - Support Restaurants

  • Collaborates with Business Unit leaders to evaluate the marketing readiness of each Restaurant to establish support approach and expectations - frequency and execution of touch points varies with Operator tenure and individual Restaurant performance
  • Train the Restaurant Marketing System to New Operators and provide ongoing training of new marketing initiatives and existing programs
  • Responsible for enforcing Raising Cane's brand standards and Restaurant Marketing philosophiesSecondary Responsibility- Support Business Unit(s)
    • The ALM is responsible for developing and executing business unit marketing plans that include specific marketing objectives (Sales, Customers, ROI & Brand Loyalty goals)
    • Uses aligned to ROI methodologies to measure effectiveness of marketing plans and recommend adjustments as neededTertiary Responsibility - Support Function
      • Participate in ongoing training of new and existing marketing programs and philosophies
      • Identify support needs for the Restaurants to inform RSO projects, priorities and resourcesRequired Core Competencies
        • Team oriented, collaborative & culturally aligned (Work Hard & Have Fun!)
        • Restaurant Support focused!-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- --
        • Sales driven & Profit smart
        • Exercises good judgment & decision making
        • Internally motivated & trustworthy
        • Problem solver, analytical, detailed & process oriented
        • Self-starter, organized and able to manage multiple priorities (project management)
        • Excellent interpersonal & communication skills
        • Ability to establish goals and convert plans into action
        • Data-driven and Results oriented--
          • Bachelor's Degree Required (Marketing & Communications degree preferred) or relative experience in a field marketing role
          • 3-5 years of Marketing experience required
          • Field Marketing experience in a multi-unit restaurant /retail environment ("trade area based" marketing planning & execution)
          • Knowledge and experience working with media and sponsorships including establishing new & maintaining relationships, negotiating contracts, implementing assets and assessing impactPosition/Role Requirements
            • General knowledge of core marketing concepts and competencies
            • Operational mindset with strong interpersonal skills
            • Strong brand and financial acumen
            • Expert time management and project organizational skillsBusiness Unit Requirements
              • Acts as a role model, consistently represents & lives Cane's Values
              • Adherence to Company "How We Do Business" requirements
              • Required to live within assigned Region, Area or Market (Home Base or Regional Office Base as assigned)
              • Ability to Travel 50-70%; within designated area---- --Connect With Us!Not ready to apply?----for general consideration.

Keywords: Raising Cane's, Fresno , Field Marketing Manager - Fresno, CA, Executive , Fresno, California

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