FresnoRecruiter Since 2001
the smart solution for Fresno jobs

Field Marketing Manager - Fresno, CA

Company: Raising Cane's
Location: Fresno
Posted on: April 6, 2021

Job Description:

Restaurants will always be the center of our business.-- As we strive to achieve Raising Cane's Vision, we leverage multiple partnerships to expand our global footprint while maintaining a local presence & identity through great teamwork!-- In addition, to Vendors, Franchise and RSO Partners, Restaurant Support Business Unit Team Partners & Crewmembers are critical to our success!--At Raising Cane's, we support our Restaurants with both Business Unit & RSO support.-- Our commitment & dedication to Restaurant support is a competitive advantage!-- Business Unit Support Crewmembers are aligned to a specific Business Unit defined as either a Region, Market or Area.-- The Business Unit Teams are comprised of Support Crewmembers who are functional experts in various disciplines.-- The various Support Departments or Functions are led by best-in-class experts.-- The RSO Support Department / Functional leader is responsible for the hiring, training, personnel management, development & functional routines for the Business Unit Crewmembers.--The Business Unit Leader will lead & direct the Business Unit Team.-- With alignment from Department / Function leaders, the Business Unit Leaders will determine & direct the day to day priorities of Business Unit Crewmembers.-- The Business Unit Leader will set priorities & goals for the Business Unit Team that are aligned to Company objectives & plans so there is a singular message and clarity in priorities for the entire Business Unit Team.---- The Business Unit Crewmembers will leverage their functional expertise to develop strategies, tactics and plans that help the Business Unit achieve its' goals.--Restaurant Marketing is the implementation of the Raising Cane's brand and Marketing Strategy.-- At Cane's, Restaurant Marketing is executed through localized "Caniac" (Grass-Roots or Neighborhood) Marketing, Media & Public Relations, Sponsorships (paid partnerships with "for profit" organizations) and Active Community Involvement initiatives (paid & non-pad partnerships with "non-profit" organizations).--The Area Leader of Marketing (ALM)--will lead the development and execution of Restaurant & DMA level marketing plans that are aligned to brand standards and designed to achieve Business Unit goals.-- In addition to consistently driving Customer traffic, goals will include establishing a strong brand with clear market positioning to increase brand loyalty.-- The ALM will be responsible to evaluate the effectiveness of marketing strategies, tactics & programs and provide feedback, collaborate with the RSO (Restaurant Support Office) Marketing function to influence the evolution of programs, systems & processes.---- Primary Responsibility - Support Restaurants

  • Collaborates with Business Unit leaders to evaluate the marketing readiness of each Restaurant to establish support approach and expectations - frequency and execution of touch points varies with Operator tenure and individual Restaurant performance
  • Train the Restaurant Marketing System to New Operators and provide ongoing training of new marketing initiatives and existing programs
  • Responsible for enforcing Raising Cane's brand standards and Restaurant Marketing philosophiesSecondary Responsibility- Support Business Unit(s)
    • The ALM is responsible for developing and executing business unit marketing plans that include specific marketing objectives (Sales, Customers, ROI & Brand Loyalty goals)
    • Uses aligned to ROI methodologies to measure effectiveness of marketing plans and recommend adjustments as neededTertiary Responsibility - Support Function
      • Participate in ongoing training of new and existing marketing programs and philosophies
      • Identify support needs for the Restaurants to inform RSO projects, priorities and resourcesRequired Core Competencies
        • Team oriented, collaborative & culturally aligned (Work Hard & Have Fun!)
        • Restaurant Support focused!-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- --
        • Sales driven & Profit smart
        • Exercises good judgment & decision making
        • Internally motivated & trustworthy
        • Problem solver, analytical, detailed & process oriented
        • Self-starter, organized and able to manage multiple priorities (project management)
        • Excellent interpersonal & communication skills
        • Ability to establish goals and convert plans into action
        • Data-driven and Results oriented--
          • Bachelor's Degree Required (Marketing & Communications degree preferred) or relative experience in a field marketing role
          • 3-5 years of Marketing experience required
          • Field Marketing experience in a multi-unit restaurant /retail environment ("trade area based" marketing planning & execution)
          • Knowledge and experience working with media and sponsorships including establishing new & maintaining relationships, negotiating contracts, implementing assets and assessing impactPosition/Role Requirements
            • General knowledge of core marketing concepts and competencies
            • Operational mindset with strong interpersonal skills
            • Strong brand and financial acumen
            • Expert time management and project organizational skillsBusiness Unit Requirements
              • Acts as a role model, consistently represents & lives Cane's Values
              • Adherence to Company "How We Do Business" requirements
              • Required to live within assigned Region, Area or Market (Home Base or Regional Office Base as assigned)
              • Ability to Travel 50-70%; within designated area---- --Connect With Us!Not ready to apply?----for general consideration.

Keywords: Raising Cane's, Fresno , Field Marketing Manager - Fresno, CA, Executive , Fresno, California

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category

Other Executive Jobs

SAP S/4 HANA Practice Director
Description: One of Red's large consulting firm clients is currently seeking a full-time, permanent SAP S/4 HANA Practice Director. The client can consider candidates based anywhere in the United States travel
Company: RED - The Global SAP Solutions Provider
Location: Stratford
Posted on: 04/14/2021

14G Air Defense Battle Management System Operator (Fresno,CA)
Description: Job Description br br Defend the skies using complex technology as an Air Defense Battle Management System Operator for the Army National Guard. You will primarily be responsible for integrating, (more...)
Company: Army National Guard
Location: Fresno
Posted on: 04/14/2021

West Regional VP of sales Spine surgery
Description: br Area Vice President US West Region. br Responsible for selling unique technology to
Company: CarboFix
Location: Stratford
Posted on: 04/14/2021

Licensed Medicare Insurance Agent - State of the Art Lead Management Platform
Description: Considered the gold rush of insurance, Assurance, a Prudential company, is actively looking for independent health insurance agents WITH AHIP certification Residential Insurance License required to (more...)
Company: ASSURANCE Independent Agents
Location: Huron
Posted on: 04/14/2021

Northern California Pain Management Opportunity
Description: Pain Management opening in Modesto, California. This and other physician jobs brought to you by Gould Medical Group, in partnership with Sutter Health, is looking for a Pain Management physician (more...)
Company: Sutter Health South Valley
Location: Modesto
Posted on: 04/14/2021

Director Quality and Process Technology
Description: PPG has an exciting opportunity available for a Director of Quality and Process Technology If you have a drive for overall operational excellence within a Supply Chain team, this position may be your (more...)
Company: PPG Coatings Deutschland GmbH
Location: Huron
Posted on: 04/14/2021

Therapist / Director of Rehabilitation Job in Modesto, California / Skilled Nursing Facility
Description: POSITION SUMMARY br The Director of Rehabilitation DOR for Brighton Rehabilitation Brighton is responsible for the clinical and financial operations of the rehabilitation program in his/her (more...)
Company: Brighton Rehabilitation
Location: Modesto
Posted on: 04/14/2021

Training Manager - Automotive
Description: The role We are looking for a SUPERSTAR to join our operations team. This is a tremendous opportunity for a smart, self-motivated professional to join a fast-growing tech startup. The Training Manager (more...)
Company: Sunbit
Location: Stratford
Posted on: 04/14/2021

IT Deputy Director
Description: IT Deputy Director br br br br br Salary: 87,917.00 - 131,425.00 Annually br br br Current vacancy with the Tulare County Information Communications Technology Department located in (more...)
Location: Visalia
Posted on: 04/14/2021

Enterprise Account Manager - Base Management
Description: Job SummaryResponsible for providing strategic account management and financial sales leadership for an assigned portfolio of existing mid-market customers. Develop and manage overall account strategies (more...)
Company: Comcast
Location: Fresno
Posted on: 04/14/2021

Log In or Create An Account

Get the latest California jobs by following @recnetCA on Twitter!

Fresno RSS job feeds