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Marketing Specialist

Company: Solar Maintenance Pros Inc
Location: Fresno
Posted on: May 17, 2022

Job Description:

Job DescriptionMarketing SpecialistJob SalaryAnnual Salary: $42,000-$52,000Hourly Pay: $22-25/hourJob Details

  • Full-time position
  • Non-remote (remote with discretion of executive management)
  • No travel requiredThe CompanySolar Negotiators powered by Solar Maintenance Pros employs the largest local solar service and installation division in the Valley. We want to be the brand existing and future solar customers can trust to get the job done right. Our company leads the local industry in knowledge, innovation, and quality service. Solar Negotiators was The Business Journal's 2019 Fastest Growing Company. We employ the local area's largest solar fleet of installation and maintenance field personnel. Our company is always looking for the right person to join our team of solar pros.What's in it for youWe are a company that puts our clients AND our employees first. We have an exciting, fast-paced work environment. Although we expect a lot from our team of solar rockstars, we recognize and reward hard work.
    • Competitive Salary
    • Opportunity for Growth
    • Friendly Work Environment
    • Ability to Work Remotely
    • 15 Days of PTO
    • 7 Paid Holidays
    • Medical, Dental, and Vision Insurance
    • Retirement Benefits
    • Team Bonding
    • Annual Awards DinnersJob DescriptionAs a Marketing Specialist, you will be responsible for collaborating with other marketing and sales professionals to develop successful social media campaigns. You will also oversee all aspects of email marketing campaigns, including market research, content creation, and the dissemination of copy.ResponsibilitiesSocial Media Management
      • Execute a results-driven social media strategy.
      • Develop and curate engaging content for social media platforms.
      • Assist in the creation and editing of written, video, and photo content.
      • Attend events and produce live social media content.
      • Maintain unified brand voice across different social media channels.
      • Collaborate with marketing team to create a social media calendar.
      • Monitor social media channels for industry trends.
      • Interact with users and respond to social media messages, inquiries, and comments.
      • Review analytics and create reports on key metrics.
      • Assist in the development and management of social media marketing and influencer marketing strategy.

        Email Marketing Coordination
        • Produce and execute all email and SMS campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling.
        • Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.
        • Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.
        • Manage and execute email/SMS marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders.
        • Use customer data such as web-behavior to drive the message and content personalization.
        • Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, and segments, send time, and new features intended to drive performance lift.
        • Work in partnership with designers and copywriters to optimize email creative and template structure based on best practices.
        • Mitigate email and SMS frequency between program touchpoints to minimize database churn. This includes marketing campaigns, triggered emails, promotional emails, and transactional emails.
        • Perform render testing across devices, email clients, and ISPs to ensure that emails are rendering correctly for the majority of the subscriber base.
        • Provide regular campaign performance reports that include opens, clicks, conversions, revenue, revenue lift, unsubscribes, etc.
        • Regularly identify trends and email marketing strategies from other leading global brands to glean insights on best practices and new innovative ideas for email marketing tactics, including audits of how we can acquire, nurture and retain these customers.
        • Constantly look for new ways to improve overall programs through new technology, tools, partners, trends, and best practices.Customer Communities & Relationship Building
          • Setting and implementing social media and communication campaigns to align with marketing strategies
          • Providing engaging text, image and video content for social media accounts
          • Responding to comments and customer queries in a timely manner

            Event Coordination
            • Liaise with vendors, exhibitors, and stakeholders during the event planning process to ensure everything is in order.
            • Manage all event set-up, tear down, and follow-up processes.
            • Book venues and coordinate with the department manager to complete all required paperwork
            • Work with sales and customer success to ensure we are properly staffed for events
            • Assess an event's overall success and submit findings.

              • Passion for social media and proficiency with major social media platforms and social media management tools
              • Proficiency with video and photo editing tools, digital media formats, and HTML
              • Excellent social listening skills
              • Ability to understand historical, current, and future trends in the digital content and social media space
              • Strong copywriting and copy editing skills
              • Top-notch oral and verbal communication skills
              • Impeccable time management skills with the ability to multitask
              • Detail-oriented approach with ability to work under pressure to meet deadlines
              • Proven experience managing an email marketing program.
              • Hands-on experience in marketing automation platforms.
              • Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR or CASL).
              • Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database.
              • Experience building an email marketing campaign from scratch.
              • Knowledgeable in Google Analytics, HTML/CSS, A/B Testing, and other CMS.
              • Experience using SQL and similar queries to analyze data.
              • Proficient in data analytics to determine important data and be able to suggest improvements.
              • Knowledge of SEO/SEM.
              • Excellent written communication skills.
              • Strong project management skills and exceptional attention to detail.

                • Email Marketing
                • Campaign Marketing
                • Communication Skills
                • Marketing Automation
                • Strategic
                • Web Analytics
                • Testing
                • Template Creation
                • Content Creation

                  Education and Experience Requirements:
                  • Bachelor's degree in marketing or a related field
                  • 1-3 years experience with B2C social media marketing or content development
                  • Direct experience using social media management tools (Hootsuite, Sprinklr)
                  • Experience with Microsoft Office (Excel, Outlook)
                  • Experience with Adobe Creative Cloud (Photoshop, Premier Pro) or equivalent digital media editing tools a plus

Keywords: Solar Maintenance Pros Inc, Fresno , Marketing Specialist, Advertising , Fresno, California

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