Marketing Specialist
Company: Solar Maintenance Pros Inc
Location: Fresno
Posted on: May 17, 2022
Job Description:
Job DescriptionMarketing SpecialistJob SalaryAnnual Salary:
$42,000-$52,000Hourly Pay: $22-25/hourJob Details
- Full-time position
- Non-remote (remote with discretion of executive
management)
- No travel requiredThe CompanySolar Negotiators powered by Solar
Maintenance Pros employs the largest local solar service and
installation division in the Valley. We want to be the brand
existing and future solar customers can trust to get the job done
right. Our company leads the local industry in knowledge,
innovation, and quality service. Solar Negotiators was The Business
Journal's 2019 Fastest Growing Company. We employ the local area's
largest solar fleet of installation and maintenance field
personnel. Our company is always looking for the right person to
join our team of solar pros.What's in it for youWe are a company
that puts our clients AND our employees first. We have an exciting,
fast-paced work environment. Although we expect a lot from our team
of solar rockstars, we recognize and reward hard work.
- Competitive Salary
- Opportunity for Growth
- Friendly Work Environment
- Ability to Work Remotely
- 15 Days of PTO
- 7 Paid Holidays
- Medical, Dental, and Vision Insurance
- Retirement Benefits
- Team Bonding
- Annual Awards DinnersJob DescriptionAs a Marketing Specialist,
you will be responsible for collaborating with other marketing and
sales professionals to develop successful social media campaigns.
You will also oversee all aspects of email marketing campaigns,
including market research, content creation, and the dissemination
of copy.ResponsibilitiesSocial Media Management
- Execute a results-driven social media strategy.
- Develop and curate engaging content for social media
platforms.
- Assist in the creation and editing of written, video, and photo
content.
- Attend events and produce live social media content.
- Maintain unified brand voice across different social media
channels.
- Collaborate with marketing team to create a social media
calendar.
- Monitor social media channels for industry trends.
- Interact with users and respond to social media messages,
inquiries, and comments.
- Review analytics and create reports on key metrics.
- Assist in the development and management of social media
marketing and influencer marketing strategy.
Email Marketing Coordination
- Produce and execute all email and SMS campaigns, including
building emails from templates and HTML, copywriting, asset
coordination, QA, and scheduling.
- Support various strategic programs via manual and triggered
campaigns across the customer lifecycle including prospecting,
win-back, nurturing, post-purchase, loyalty, retention, surveys,
and transactional emails.
- Build effective target audiences and segments for every message
to drive engagement and revenue performance against KPI goals.
- Manage and execute email/SMS marketing calendar and ensure
alignment with business priorities, demand forecasts, and internal
stakeholders.
- Use customer data such as web-behavior to drive the message and
content personalization.
- Devise and execute A/B tests, manage testing calendar, record
results, and advise on improvements. Testing includes subject
lines, message content, CTAs, customer cohorts, and segments, send
time, and new features intended to drive performance lift.
- Work in partnership with designers and copywriters to optimize
email creative and template structure based on best practices.
- Mitigate email and SMS frequency between program touchpoints to
minimize database churn. This includes marketing campaigns,
triggered emails, promotional emails, and transactional
emails.
- Perform render testing across devices, email clients, and ISPs
to ensure that emails are rendering correctly for the majority of
the subscriber base.
- Provide regular campaign performance reports that include
opens, clicks, conversions, revenue, revenue lift, unsubscribes,
etc.
- Regularly identify trends and email marketing strategies from
other leading global brands to glean insights on best practices and
new innovative ideas for email marketing tactics, including audits
of how we can acquire, nurture and retain these customers.
- Constantly look for new ways to improve overall programs
through new technology, tools, partners, trends, and best
practices.Customer Communities & Relationship Building
- Setting and implementing social media and communication
campaigns to align with marketing strategies
- Providing engaging text, image and video content for social
media accounts
- Responding to comments and customer queries in a timely
manner
Event Coordination
- Liaise with vendors, exhibitors, and stakeholders during the
event planning process to ensure everything is in order.
- Manage all event set-up, tear down, and follow-up
processes.
- Book venues and coordinate with the department manager to
complete all required paperwork
- Work with sales and customer success to ensure we are properly
staffed for events
- Assess an event's overall success and submit findings.
Requirements
- Passion for social media and proficiency with major social
media platforms and social media management tools
- Proficiency with video and photo editing tools, digital media
formats, and HTML
- Excellent social listening skills
- Ability to understand historical, current, and future trends in
the digital content and social media space
- Strong copywriting and copy editing skills
- Top-notch oral and verbal communication skills
- Impeccable time management skills with the ability to
multitask
- Detail-oriented approach with ability to work under pressure to
meet deadlines
- Proven experience managing an email marketing program.
- Hands-on experience in marketing automation platforms.
- Detailed knowledge of email regulations, best practices, and
compliance internationally in various regulatory regimes (e.g.,
GDPR or CASL).
- Proven work experience in growing, engaging with, and analyzing
the performance of a large email marketing database.
- Experience building an email marketing campaign from
scratch.
- Knowledgeable in Google Analytics, HTML/CSS, A/B Testing, and
other CMS.
- Experience using SQL and similar queries to analyze data.
- Proficient in data analytics to determine important data and be
able to suggest improvements.
- Knowledge of SEO/SEM.
- Excellent written communication skills.
- Strong project management skills and exceptional attention to
detail.
Skills
- Email Marketing
- Campaign Marketing
- Communication Skills
- Marketing Automation
- Strategic
- Web Analytics
- Testing
- Template Creation
- Content Creation
Education and Experience Requirements:
- Bachelor's degree in marketing or a related field
- 1-3 years experience with B2C social media marketing or content
development
- Direct experience using social media management tools
(Hootsuite, Sprinklr)
- Experience with Microsoft Office (Excel, Outlook)
- Experience with Adobe Creative Cloud (Photoshop, Premier Pro)
or equivalent digital media editing tools a plus
Keywords: Solar Maintenance Pros Inc, Fresno , Marketing Specialist, Advertising , Fresno, California
Didn't find what you're looking for? Search again!
Loading more jobs...