Social Media Content Manager
Company: ZINC Financial, Inc.
Location: Fresno
Posted on: February 19, 2021
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Job Description:
JOIN OUR TEAM!Social Media Content ManagerSUMMARY:We are looking
for a qualified Social Media Content Manager to join our team. You
will develop and implement a comprehensive social media strategy to
increase our web traffic and our brand awareness. Responsible for
developing and implementing a comprehensive social media strategy
to increase our brand awareness and engagement on Facebook,
Instagram, Twitter, and other social outlets.As a Social Media
Content Manager, you should have excellent multitasking skills to
handle all of your social media accounts in a cohesive way. If you
have a creative way of thinking and of presenting our brand through
multiple social media channels, we would like to make you part of
our team.The SMCM will handle the creation and publishing of
organic social media posts across all channels. They will generate,
curate, edit, publish and regularly share content that builds
meaningful connections and encourages community members to engage
with our brand and each other. They will work closely with fellow
team members and collaborate with other teams as needed to ensure
the team goals are met. They will work both independently and
collaboratively to create and shape ideas. They must be able to
clearly communicate to ensure all projects are reviewed and
approved, on schedule, and deadlines are met. A willingness to
understand, incorporate, follow and illustrate the company's
branded guidelinesUltimately, you should be able to ensure our
company web presence is aligned with our marketing
strategies.Company SummaryZINC is a local company located in Fresno
CA. The entity is comprised of 3 separate divisions: ZINC
Financial, ZINC Realty, and ZINC Auto Finance. ZINC Financial
specializes in lending for Investor Rehab ("fix and flip") purposes
in CA and nine other states. ZINC Realty specializes in purchasing
distressed properties, rehabbing them, and reselling them for a
profit. ZINC Auto Finance specializes in indirect lending in the
auto sector for franchised and independent car dealerships. More on
what we do and who we lend to can be found at www.zinc.net,
www.zincfinancial.com, www.zincrealty.com, and
www.zincautofinance.com.Duties (including but not limited to):*
Developing social strategies using data analysis and creativity. *
Google Analytics, article writing. * Social Media: Instagram,
Twitter, LinkedIn, and Facebook.* Provide campaign performance
reporting and analysis to Company Executive Team* Being at the
forefront of innovation at both the strategic and campaign level.*
Providing insight into media testing methodologies and informing
forecasting and optimization requirements for ensuring full
impact.* Setting the social strategic direction and driving
alignment with overall media strategy.* Oversee digital marketing
SEO and SEM activities.* Reviews and responds to reviews on all
platforms as needed* Provides dashboard reporting to Executive
Operations team to identify/manage trending* Increasing not only
website traffic but conversions as wellQUALIFICATIONS:The ideal
candidate will have the following experience:* Minimum of 2-5 years
in a Social Media marketing role* Proven experience with digital
marketing, including a deep understanding of best practices,
innovative tactics, measurement tools, and technological platforms*
Experience in executing and providing marketing strategy and
tactics* Google Adwords training certified* Familiarity with Google
My Business, Facebook pages manager, Instagram business, and the
associated analytics* Staying at the forefront of algorithm changes
for all social media platforms* Familiarity with Photoshop, Adobe,
creative cloud, Illustrator preferred* Preferred knowledge in
either subprime auto finance or hard money lending helpful Job
Type: Full-timecompetitive salaryPowered by JazzHROxIoTokfWX
Keywords: ZINC Financial, Inc., Fresno , Social Media Content Manager, Advertising , Fresno, California
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