FresnoRecruiter Since 2001
the smart solution for Fresno jobs

Volunteer Marketing Strategy Consultant for Womens History Reclamation Project Inc.

Company: Taproot Foundation
Location: Fresno
Posted on: May 19, 2020

Job Description:

Inc. is seeking skilled volunteer support through Taproot Plus. Taproot Plus is an online platform that connects nonprofits to professionals seeking strong opportunities to volunteer their talent for good. All Taproot Plus projects are vetted and once Womens History Reclamation Project Inc. selects a volunteer applicant, Taproot Plus will provide resources and support to help make the project a success. About_This_Project If you would like to learn more about this organization and project, please follow the apply link to schedule a preliminary call with a representative of the organization. About_This_Organization Our mission is to educate and inspire current and future generations about the experiences and contributions of women by collecting, preserving, and interpreting the evidence of that experience. Marketing Strategy - Marketing research The Women s Museum of California (WMC) seeks pro bono assistance to impleme a marketing research project utilizing online surveys of our target audience. After nearly 40 years of existence as one of a few brick and mortar cultural institutions dedicated to the celebration of women s history, the WMC needs to broaden its reach to younger and more diverse audiences. Data is needed to inform our marketing efforts so that our strategies are targeted and on point. A successful marketing research project will provide information that will enable us to: * Capture visitor preferences and demographic data * Communicate strategically with various target markets * Strategically invest in our marketing budget and marketing personnel * Inform better programming decisions As a small-budget nonprofit, we do not have the financial means nor expertise to conduct a marketing research project. Our budget was prohibitive before the COVID-19 shut down and it has further diminished due to stay-at-home mandates that have temporarily closed our doors to business. We only employ a part-time marketing director, who is skilled but unable to conduct research while tending to our day-to-day marketing needs. Our board is engaged and supportive but needs to be educated about the value of planning and marketing strategy. If we had unlimited resources, we would hire a full-time marketing director who could develop a marketing plan to drive our efforts; invest in a donor relations management system, and more training for our staff and board in digital marketing. The Women s Museum of California (WMC) was established in 1983 as a 501.c.3 nonprofit organization. After nearly 40 years of continuous operation, it remains a place to learn and celebrate women s crucial roles in history, honoring past achievements while recognizing the visionary women of today. Located in San Diego s Arts District Liberty Station, our mission is to educate, inspire and advance future generations by sharing the experiences and contributions of trailblazing women and bringing their vibrant stories to life. Before the pandemic hit, we were seeking to become a more welcoming place for younger women of diverse backgrounds. However, COVID-19 has led to radical shifts in consumer attitudes and behaviors. Because of this, we need better data to help our marketing strategy adapt to whatever becomes our new normal. For example, we know that women have been disproportionately impacted by the health crisis and want to hear stories that document their heroism and uplift their spirits as we continue to fight the disease. The future is female and how the Museum helps to tell these stories is both a challenge and an opportunity. While the future may be uncertain, one thing we know for sure is that our resources are scarce. We need help focusing our efforts so that we are doing what needs to be done, for the right reasons and for the right audiences. The Museum s executive director is a seasoned arts administrator with over years of experience in nonprofit management. She is prepared to serve as the primary liaison to the Taproot Foundation consultant to ensure that communications are clear and direct, and that the consultant has the support needed to plan and implement the survey project. Assisting the executive director will be the Director of Marketing who has a strong background in marketing as well as social media and digital communications. The Museum has a database of over 10,000 names with emails through Constant Contact that will provide access to a community that will respond to a survey request. The Museum also has a functional website as well as existing social media platforms (Facebook, Twitter and Instagram) through which surveys can be shared with these constituents. The board is supportive of this project and is eager to provide assistance in any way that is needed. The board will also be ready to hear the results of the survey and to incorporate recommendations that come from the consultant that are informed by the data. This project can be done remotely.

Keywords: Taproot Foundation, Fresno , Volunteer Marketing Strategy Consultant for Womens History Reclamation Project Inc., Advertising , Fresno, California

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Other Advertising Jobs


Admin Asst.-Sales & Marketing
Description: D.R. Horton, Inc., the largest homebuilder in the U.S., was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high quality (more...)
Company: D.R. Horton
Location: Visalia
Posted on: 05/25/2020

Marketing Contracts Specialist
Description: Marketing Contracts Specialist Location: Modesto, CA, US, 95354 Date: Apr 27, 2020 Company: E. J. Gallo Why Gallo With a global portfolio of over 100 unique wine and spirits brands, we are the largest (more...)
Company: E. & J. Gallo Winery
Location: Modesto
Posted on: 05/14/2020

Marketing Internship
Description: Job Title: Marketing Internship br br Pay rate: 14.00-15.00/hr br br Location: Fresno br br Supervisor: Marketing Communications and Graphics Specialist br br Summary: The Marketing Intern (more...)
Company: Linkus
Location: Fresno
Posted on: 05/22/2020


Volunteer Marketing Strategy Consultant for Womens History Reclamation Project Inc.
Description: Inc. is seeking skilled volunteer support through Taproot Plus. Taproot Plus is an online platform that connects nonprofits to professionals seeking strong opportunities to volunteer their talent for (more...)
Company: Taproot Foundation
Location: Fresno
Posted on: 05/19/2020

Log In or Create An Account

Get the latest California jobs by following @recnetCA on Twitter!

Fresno RSS job feeds